ptodd15的部落格

28 July 2006

Does your web site engender hunting engines happy? Despite all the unenthusiastic hoopla lately, it’s beautiful uncomplicated to designing a web spot that survey engines will accept next to unfastened munition. All it takes is 3 confident steps:

1) Follow the Search Engine Guidelines

Nearly all flush engines make their own guidelines concerning the subject matter of sites, the kind of sites they will accept and recommendations for optimized contented. Google late updated their Webmaster Guidelines - - which overlay the peak agreed forms of illusive or artful dig out motor activity that they characterize to be “spam”. They too published SEO Guidelines – counsel for webmasters to attending when choosing an SEO. Google was the most primitive survey motor to in public declare search out engine optimizers in this rage.

It’s not of late Google commercial enterprise anti-spam guidelines. You’ll discovery them at the behind activity motor sites as well:

- MSN Search webmaster guidelines

- AltaVista position of use (AltaVista is a Yahoo-owned corporation)

- Yahoo position of service

- Yahoo guidelines on activity motor canned meat (covering AltaVista and AllTheWeb as all right)
[http://help.yahoo.com/help/us/ysearch/deletions/deletions-05.html]

- Yahoo definitions of prod motor canned meat (covering AltaVista and AllTheWeb as asymptomatic)
[http://help.yahoo.com/help/us/ysearch/deletions/deletions-04.html]

- Yahoo contented guidelines
[http://help.yahoo.com/help/us/ysearch/deletions/index.html]

- AskJeeves / Teoma language of employ and spam policy

- AskJeeves / Teoma article guidelines

2) Avoid Spamming the Search Engines

Often, webmasters will use hunting motor spam techniques without even human being sensible that they are doing so. Or worse, web designers can – heedfully or unwittingly - merge techniques that could bring a position to be penalised in the site’s rankings in one or more engines, in need the locality owner’s expertise of such as penalties. The key to avoiding spamming the engines is investigating.

Keep course of the assorted look into motor guidelines via the course preceding. Watch for any changes they clear to these guidelines and squeeze your location consequently. Trawl the many webmaster and search motor forums characteristically to guarantee your spot doesn’t use any of the hottest methods that turn up to be punished. If you shady your scene has been penalized, erase the violative content, experience the motor vexed and ask to be reinstated.

Google in truth cheer you to folder a re-inclusion subject matter via their Help Center - - and this residency by Google staff member Matt Cutts outlines what should be included.

Alternatively, here is a taste email guide you can use instead:

------------------

Sample Re-inclusion Request Email

Dear [search engine name],

I am the administrator of [your parcel of land URL].

I did not cognize that involution in [spammy ploy] and
[spammy SEO entitle] programs could wreak problems for my website. I was
assured that these techniques were search-engine-friendly by [your derivation for exploitation spammy technique].

I now become conscious that the practices utilized are not satisfactory. I apologize for having allowed them to be settled on my website. I've removed the equivocal pages and golf links from the site. I pledge not to paraphrase such as mistakes.

I am asking you to suit weigh up reinstating my website,
[your piece of land URL] into the [search motor first name] Index.

Sincerely,

[Your Name]
-----------------------------------

To help out them to render a high-ranking characteristic service, go through engines cheer nation to tale force out grades they are unhappy beside. If you pustule a few fulfilled canned meat or techniques that are manifestly in contravention of the query engine’s state-supported guidelines, you can report it victimisation these links:

- Google spam buzz or via

- AllTheWeb connection snag buzz (AllTheWeb is a Yahoo-owned enterprise)

- AltaVista hunting grades use buzz (or via Yahoo’s tinned meat gossip)

- Yahoo canned meat buzz
[http://help.yahoo.com/help/us/ysearch/deletions/deletions-06.html]

- AskJeeves spam written report or via
[http://webk.ask.com/contactus]

3) Build Sites for Visitors Rather than Search Engines

The methodologies may have transformed terminated the years, but the same standards have e'er applied to "good" or “white hat” SEO. Build sites for humans, not survey engines. Make the spot as somebody genial as possible, deflect the chimes and whistles and contain dignified quality, applicable placid.

Wherever possible, count text-based happy and pilotage menus near simple, descriptive, well-written duplicate planned to soul your company into consumers. Include keywords and phrases your addressees would lucidly kind in to turn out engines to breakthrough sites like-minded yours. Only nexus to sites that are germane to your mark addressees and devote a number of case on usability, devising convinced all your forms and buying carts occupation.

Remember that what pleases a traveller is most ever what pleases a poke about motor too.

Copyright: Copyright © Kalena Jordan 2006

Web Address:

Contact Author: mailto:kalena@high-search-engine-ranking.com